{"id":1661,"date":"2023-10-27T13:12:35","date_gmt":"2023-10-27T11:12:35","guid":{"rendered":"https:\/\/fda-works.com\/servicio\/client-mystere-ux\/"},"modified":"2024-02-06T08:44:55","modified_gmt":"2024-02-06T07:44:55","slug":"client-mystere-ux","status":"publish","type":"servicio","link":"https:\/\/fda-works.com\/fr\/servicio\/client-mystere-ux\/","title":{"rendered":"Client myst\u00e8re \/ UX"},"content":{"rendered":"\n

Analyse de l’exp\u00e9rience UX<\/strong><\/h2>\n\n

Nous proc\u00e9derons \u00e0 une analyse de la navigation web\/application de votre entreprise en ligne et communiquerons nos am\u00e9liorations. (compte utilisateur, entonnoir, paiement, transport, retour sur investissement)<\/p>\n\n

Les commandes sont pass\u00e9es sur votre site pour une analyse compl\u00e8te \/ navigation \/ achat \/ livraison \/ retour \/ sav \/ service client \/.<\/p>\n\n

Profil de l’auditeur : \u00e9valuateur sp\u00e9cialis\u00e9 ayant un profil de client potentiel et une exp\u00e9rience des march\u00e9s publics \u00e9lectroniques, mais ne poss\u00e9dant pas de connaissances extraordinaires susceptibles de fausser les r\u00e9sultats de l’audit.<\/p>\n\n

La rotation des acheteurs sera limit\u00e9e, de sorte qu’un seul \u00e9valuateur sera impliqu\u00e9 dans le projet et effectuera plusieurs achats par mois.<\/p>\n\n

Questionnaire : Le questionnaire comprendra une vingtaine de questions avec un choix de plusieurs options en cas de r\u00e9ponse n\u00e9gative.<\/p>\n\n

Qualifications :<\/p>\n\n

o Les visites et les rapports sont r\u00e9dig\u00e9s dans la langue du pays dans lequel l’audit est effectu\u00e9.<\/p>\n\n

o Le kit d’\u00e9valuation de base comprend l’envoi de l’\u00e9valuation de chaque visite par courrier \u00e9lectronique.<\/p>\n\n

Le processus \u00e0 \u00e9valuer sera celui d’un v\u00e9ritable achat en ligne, commen\u00e7ant par la navigation, puis l’achat de produits et se terminant par le retour des produits.<\/p>\n\n

Passation de march\u00e9s – Audits<\/strong><\/h2>\n\n

o Nous \u00e9valuerons toutes les options d’exp\u00e9dition offertes par votre site web, les livraisons \u00e0 la boutique \/ au domicile \/ au point de chute.<\/p>\n\n

o Nous \u00e9valuerons tous les moyens par lesquels il est possible d’effectuer un achat sur votre site, environ 78% des commandes seront effectu\u00e9es via Mobile (application ou navigateur) et les 22% restants via PC.<\/p>\n\n

o La plupart des commandes seront des commandes multiples (plus d’un article dans la m\u00eame commande).<\/p>\n\n

Retours – Audits<\/strong><\/h2>\n\n

1) Environ 50 % des retours se font par le biais de la proc\u00e9dure en ligne, o\u00f9 un coursier vient chercher l’article achet\u00e9 au domicile de l’expert.<\/p>\n\n

2. Les 50 % restants seront renvoy\u00e9s vers un magasin, un centre de distribution ou un point de d\u00e9p\u00f4t au choix de l’acheteur.<\/p>\n\n

3. Par cycle et par pays, une quinzaine d’audits seront r\u00e9alis\u00e9s selon diff\u00e9rents sc\u00e9narios, par exemple \u00ab\u00a0\u00e9changer un article achet\u00e9 en ligne contre un autre article en magasin\u00a0\u00bb.<\/p>\n\n

4. L’audit sera consid\u00e9r\u00e9 comme termin\u00e9 et pr\u00eat \u00e0 \u00eatre livr\u00e9 lorsque l’\u00e9valuateur aura renvoy\u00e9 tous les \u00e9l\u00e9ments et obtenu la confirmation du remboursement, l’ensemble du processus \u00e9tant analys\u00e9 en ligne.<\/p>\n\n

Qu’est-ce que l’enqu\u00eate myst\u00e8re ?<\/strong><\/h2>\n\n

L’enqu\u00eate myst\u00e8re consiste \u00e0<\/h3>\n\n

Utiliser des observateurs\/\u00e9valuateurs form\u00e9s qui se pr\u00e9sentent comme des clients \u00ab\u00a0normaux\u00a0\u00bb pour v\u00e9rifier la prestation de services selon un catalogue de crit\u00e8res pr\u00e9\u00e9tablis. Les clients myst\u00e8res sont \u00e9galement appel\u00e9s clients tests, testeurs de services ou acheteurs tests.<\/p>\n","protected":false},"featured_media":1625,"template":"","class_list":["post-1661","servicio","type-servicio","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nClient myst\u00e8re \/ UX - FDA Works - Consultor\u00eda Empresarial - A Coru\u00f1a<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fda-works.com\/fr\/servicio\/client-mystere-ux\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Client myst\u00e8re \/ UX - FDA Works - Consultor\u00eda Empresarial - A Coru\u00f1a\" \/>\n<meta property=\"og:description\" content=\"Analyse de l’exp\u00e9rience UX Nous proc\u00e9derons \u00e0 une analyse de la navigation web\/application de votre entreprise en ligne et communiquerons nos am\u00e9liorations. 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